Hello and welcome to Video #6, we are going to talk about
reviewing the product. Obviously before you can promote the product you need to
review it and before you get up and say well, why are we even covering this -
isn’t this common sense? It is, but to an extent it's not, because what it’s
going to reveal to you are advanced strategies and things that 99% of the
affiliate population just aren’t doing. And because they aren't doing this,
this is your advantage.
Now what we have found over the years of testing many
different products over the last decade and a half, literately over 500
different products that we’ve promoted over the years, tested, reviewed and all
that, we’ve found that the majority of affiliates out there do not test the
product, they just go ahead and promote the product, which is riddled with
bugs. Now that’s not to say that every product is going to have bugs, we’ve
tested products out and it worked very well and then when it launched, you
know, customers would find bugs, that’s the reality. But in doing so we’ve
noticed and we’ve noticed a pattern and that pattern is that the majority of
people don’t review. And not only is that unethical, it will actually hurt your
reputation. And if this is a long term business and you’ve build an email list
of subscribers you want to make sure that you are honest and direct with them.
So by testing the product it is actually an advantage to you, because by
knowing the ins and outs of it, it will actually help you not only in the area
of gaining trust from your future fans, and more importantly getting them to
buy, but it’s also going to help you create an incentivized bonus.
So if you take a look at a product and you find that, let
say that it is week in a certain area, then you can fill that area where it's
week and turn that into a bonus. Does that make sense? So if you look in a
sales page and you feel like man, this is weak because of this area, like maybe
the training is weak, then you could fill that gap. We’ll talk more about that
in the incentivized bonus video, but that’s a way of creating a bonus and
that’s why if you review the product you will know that, if you don’t review
the product you’ll never know that, you’ll just use a bonus and slap things
together that may not really make sense. And then when somebody buys through
your affiliate link they are going to say why is this even here, and they are
not going to buy from you in the future. But if you put together a good bonus
that fills in the gap and the weakness, that’s very obvious and they buy it and
have a good experience and they realize that you have filled that gap, they are
more inclined to actually buy from you, if that makes sense.
So because the fact is that other Affiliates aren’t
reviewing it and that’s 90% of the Affiliate population. If you do that you
will actually stand out. Now sometimes you can get the product for free and
review it, but that’s not really going to happen unless you have a prior
relationship with the vendor or typically you've made them a lot of sales in the
past. If that happens great, if that doesn’t happen that’s fine too, because
you can buy it, show people that you’ve bought it and see it as an investment.
So invest in it, review it and if you really love it and like it and like the
ins and outs of it, the features and all that, you are more likely to create a
review that sparkles and it’s because it becomes something that you are
passionate about, right? So like I said, purchase the product first or ask the
vendor to give it to you, whatever, test it out and try to pinpoint areas of
weakness and strengths and then jot it down on a piece of paper. So write it
down, all the products have weaknesses, I don’t care what product it is, every
single product has a weakness. So as long as the strengths outweigh the
weakness and the product works of course, we can make sure that you list this
out so that you can discuss them in you review videos and your review pages.
Now this will actually help you when it comes time to create your incentivized
bonus, which we will discuss in the next video, and that it’s going to be an
advanced strategy.
So up until this point we’ve covered all the basics and we
will talk about some more advanced strategies in Video #7 and in Video #8.



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